Bringing new customers into your store doesn’t have to seem impossible. If you understand how to make their shopping experience as pleasant as possible and know how to approach them, it’s easier than you realize. Here’s a few ideas to bring people in and encourage them to shop with you, rather than the competition.
Offer New Sales
Running new sales can encourage people to come to the store and buy. For shoppers that haven’t been in recently, this is one of the best methods to ensure they come back. It’s a great method for recruiting new customers, too, since most folks are hard-pressed to turn down a sale. There’s a variety of ways to offer promotions that encourage customers to come back for more and bring their friends in with them.
Make Necessary Repairs On the Store
If the store is old and worn down, it’s time to consider making repairs. This could be as simple as shopping cart casters to make the carts moe more smoothly, to adding benches in the store. Evaluating how the store currently looks and what the competition has can make a difference when trying to encourage both old and new customers to come back and shop with you.
Partner With an Eatery
Many customers find it enjoyable when they can get their shopping done and grab a bite to eat, too. Consider partnering with a local eatery in order to bring new people in or encourage them to stop by. It’s even better if the eatery doesn’t already have a location in your city since this can entice more people into your store, even if they didn’t come in intending to buy anything.
Offer a Bonus
Offer shoppers a bonus if they come in during a sale. This could be something as small as a coupon for 10% off in the future, which entices them to come back to the store again, or it could be a larger item you have an overstock on. Either way, most people are happy to take advantage of these deals.
There’s many different ways to bring customers back into your store. From offering sales and bonuses to making repairs, these little changes can make a difference and encourage people to come back and shop with you. They might even bring their friends and family over, allowing you to build new customer relationships. These small changes can be a powerful way to build a business and help your company to grow.