Category: Emerging Technology

The Ultimate Guide to Learning SEO as a Beginner

SEO is an acronym for search engine optimization. It is the process of optimizing your content to such a level that, with the right keyword, search engines will show your content at the top of the ranking, thereby creating organic traffic to your website.

This essential marketing tool was created in the ’90s when the first search engines arrived. It is important to note that SEO results are different from paid results. Check US-Reviews for tips and opinions on the differences between SEO and PPC (Pay-per-click).

SEO is a long-term investment, unlike social media or paid ads that bring traffic to your website for as long as you can afford to pay for it. SEO, overtime, brings in traffic to your website at an exponential rate. It is, however, important to say that if you want huge traffic on your website, you must have a good web host. There are a lot of good web hosts when you go to online hosting service reviews.

For beginners, these are the following things you should know about SEO.

1.     Basic SEO Terminologies:

There are some basic terminologies that you have to familiarize yourself with as a beginner. These terminologies include;

  • OnPage SEO: This is everything that involves both the technical and the optimization aspects that you do on your website.
  • OffPage SEO: This involves getting backlinks from other websites with authority.
  • White-Hat SEO: This is SEO done in the right manner and its rewards are long-term.
  • Black-Hat SEO: This is the use of unethical practices. At best, its rewards are short-term.

2.     Working Principles of Search Engines:

Search engines have bots that crawl into pages to check how relevant they are to the keywords searched. The bots then index them based on how relevant they are. The most relevant are displayed on the Search Engine Results Pages (SERPs). To rank each web page, there are rank factors and these are the most important factors.

  • Dwell time
  • Total number of backlinks
  • Content quality
  • Referring domains
  • Domain relevance
  • Mobile usability
  • Domain authority

3.     Keywords:

Google autocomplete is a classic way to search for keywords. This is because the suggested keywords provided by Google are words that other people are searching for. There are also websites like Facebook or YouTube that can help you in finding new keyword ideas.

4.     Link Building:

This is when you get links for other websites to increase the authority of your website. It is a very important factor in search engine optimization for bloggers. Imagine that your website is going or contesting for an office and those links are votes, which means that … Read the rest

Some curious facts that you should know about the iPhone

The iPhone is arguably the most popular smartphone brand in the world. This is considering the number of products they sell per year and the percentage of profits they get from the smartphone industry. There are several facts about the iPhone including that they are a very expensive device and they now sell their products without chargers. However, here are some of the most curious facts about the iPhone that you should know about.

The prototype of the iPhone was invented in 1983

Even though the prototype does not look like what we have today, it was first developed in 1983. Over time and thanks to technological improvements, the iPhone has changed a lot to become the most popular device everybody wants to have today.

The USA alone has 101 million users of iPhone

In the USA, the number of people that currently own an iPhone is 101 million people. When you compare this number to the total population of the USA, you will find out that one in three people in the USA has an iPhone. This is also because a good number of this population are babies and children who don’t have a smartphone because they don’t need it yet or can’t afford it. Hence, it should be safe to say that over 50 per cent of people who own at least 1 smartphone in the USA, has an iPhone. If you want to join this huge number of iPhones users, you can read Mobile Phones Direct reviews and get an iPhone from the store if you are okay with the reviews. You will also need to subscribe the services of a Telecom company. Reading Telecom companies’ reviews will help you know the best telecom company to patronize with your iPhone.

About 51 apps are downloaded on Apple Store every minute

Probably due to new purchases and the need for some new apps, users of iPhone download 51 apps on the average every minute. The implication is that they download over 3,000 apps every hour, over 70,000 apps every day, over 490,000 apps every week, over 2.1 million apps every month,  and over 26 million apps every year.

The most common app on iPhone is Facebook

Facebook is the app that is most downloaded and used on the iPhone. A large number of registered users on Facebook is no doubt a major contribution since virtually every iPhone user has a Facebook account and would want to access it on their phones. Apart from Facebook, the other most moon apps on the iPhone include Facebook Messenger, Youtube, and Instagram.

iPhone sold 50 devices every second on the 1st weekend after iPhone 6s Plus and 6s were released

People were … Read the rest

Be Your IT Department Ambassador

A company’s reputation in the market helps determine its market share; likewise a department’s reputation within a company can affect its operating budget and employee morale. Almost all companies have an Information Technology department and those within the unit know how vital it is to the rest of the operations. However, employees in other sections may associate the IT department only with annoying computer problems and time-consuming cybersecurity mandates. It doesn’t have to be that way—be an IT ambassador and transform the way everyone in the company views your role.

Be Bi-lingual

Use technology jargon when speaking to other IT professionals but use plain language when talking to people outside the department. Sometimes a particular IT issue is preventable if users make simple changes. Determine the changes necessary and provide clear, concise instructions for the new procedure. The real key here is follow up—check in later with those most resistant to the change and provide them with further guidance if necessary. This simple step can convert a steadfast skeptic into your biggest fan.

Take Care Of Disposal

Electronics become outdated quickly, and companies replace large quantities of monitors and desktop computers at one time. Discarding the old items can be challenging and is often left to the administrative staff who don’t understand the equipment like you do. Use your IT expertise and take that chore off their hands; perform a quick internet search for local recyclers like it equipment disposal toronto. The search should reveal at least one convenient and cost-effective option that will work for your firm’s disposal and privacy protection needs.

Attend Company Parties

The IT department may have a reputation for isolating itself from the rest of the firm. Break that stereotype and reach out to others. Go to company social functions if employees are co-located. If the firm has a sizable contingent of virtual staff reach out over video conferences and phone calls. Emails and text messages are effective but they lack warmth. Seeing and hearing a colleague can create a more personal connection and reaching out often will build for true camaraderie.… Read the rest

Maintaining Safety in Your Electrical System

Managing power in any kind of installation, large or small, has become absolutely essential throughout the past several decades. Even more now as the information age has reached its peak. Tracking, maintaining, and protecting your electrical systems is vitally important to keep your systems up and running. These measures aren’t simply needed in power installations, but also in control situations.

Safety in these situations not only protects your employees, your most valuable assets but also your equipment from unnecessary risk or wear. The Electrical Safety Foundation International (ESFI) has found that there were over 2,000 electrical-caused injuries in 2017, and Occupational Health and Safety (OSH) points to electrical causes as a major risk in industrial fires.

Current

Overloading a circuit can cause major damage. Ruined control boards, electrical discharge, and electrical fires are all dangers associated with an overload. Power regulation can be achieved in a number of ways. Contact an electrician if you are unsure in regards to the regulation of your power or control systems. Consider devices such as directional couplers to monitor power levels in various systems.

Cables

You should always keep your cables in good, working order. Worn-out or frayed cables are a major safety and fire hazard. Routine checks should be instituted to inspect cables and wires, checking for damage caused by machinery or human error. Employees should also be directed to be constantly on the lookout for frayed or damaged wires, or machine faults that might indicate an internal frayed wire. These issues should be solved as soon as possible.

Training

Ensure your employees know the proper procedures for powering up or down your equipment, if applicable. Work with your employees to identify potential risks, and train them to notice and report dangerous electrical situations.

Electrical systems are vital to the success of your installation; make sure that your power is protected.… Read the rest

How to Ensure More Customers Shop at Your Store

Bringing new customers into your store doesn’t have to seem impossible. If you understand how to make their shopping experience as pleasant as possible and know how to approach them, it’s easier than you realize. Here’s a few ideas to bring people in and encourage them to shop with you, rather than the competition.

Offer New Sales

Running new sales can encourage people to come to the store and buy. For shoppers that haven’t been in recently, this is one of the best methods to ensure they come back. It’s a great method for recruiting new customers, too, since most folks are hard-pressed to turn down a sale. There’s a variety of ways to offer promotions that encourage customers to come back for more and bring their friends in with them.

Make Necessary Repairs On the Store

If the store is old and worn down, it’s time to consider making repairs. This could be as simple as shopping cart casters to make the carts moe more smoothly, to adding benches in the store. Evaluating how the store currently looks and what the competition has can make a difference when trying to encourage both old and new customers to come back and shop with you.

Partner With an Eatery

Many customers find it enjoyable when they can get their shopping done and grab a bite to eat, too. Consider partnering with a local eatery in order to bring new people in or encourage them to stop by. It’s even better if the eatery doesn’t already have a location in your city since this can entice more people into your store, even if they didn’t come in intending to buy anything.

Offer a Bonus

Offer shoppers a bonus if they come in during a sale. This could be something as small as a coupon for 10% off in the future, which entices them to come back to the store again, or it could be a larger item you have an overstock on. Either way, most people are happy to take advantage of these deals.

There’s many different ways to bring customers back into your store. From offering sales and bonuses to making repairs, these little changes can make a difference and encourage people to come back and shop with you. They might even bring their friends and family over, allowing you to build new customer relationships. These small changes can be a powerful way to build a business and help your company to grow.… Read the rest